About Nisha Merchant Label

My name is Nisha, and I have spent over 30 years in the garment industry, from bridal couture to one-of-a-kind upcycled outerwear. Along the way, I’ve developed a deep appreciation for fashion, design, fabrics and thoughtful craftsmanship.

My greatest inspiration comes from travelling through India, meeting local artisans and discovering traditional crafts that deserve to be celebrated and brought to a wider audience.

Nisha Merchant Label brings these worlds together fashion, craftsmanship and conscious design creating size-inclusive clothing made with natural fabrics, including cotton dresses and handcrafted jackets.

Size Inclusivity

As a woman who has always worn plus sizes, I rarely felt truly seen by fashion brands.

The proportions were often off, the fit lacked intention, and the most interesting designs stopped at standard sizing.

I created Nisha Merchant Label to change that to bring colour, movement and thoughtful design to women who deserve clothing that celebrates their shape, rather than simply accommodates it.

Size inclusivity isn't an afterthought at Nisha Merchant Label. It is part of how we design.

Slow Fashion

I create small, considered collections designed to be worn for years, cared for deeply and passed on with love.

Slow fashion guides everything at Nisha Merchant Label from thoughtful production and small batches to the natural fabrics and craftsmanship that go into each piece.

My promise is simple: create intentional clothing with care, not excess.

Ethical Practices

I carry my values into everything I do.

I work with deep respect for the people, processes and traditions behind every garment. Nothing is fast or mass-produced, and our clothing is never made simply to be cheap. Care takes time.

Where possible, I collaborate with women and support makers from diverse and historically marginalised communities. Many of our garments are handmade in small teams of artisans, often working from their own homes.

I don’t own a factory, and I don’t plan to. Small-scale craftsmanship isn't a compromise it is the foundation of Nisha Merchant Label.